Salas Studio / Our own project
One idea.
Every touchpoint.
Our identity, brought into a campaign and a digital experience. A work in progress showing how we connect design and communication.
Studio
Studio
Your business
has something
to say.
way to tell it.salasestudio.com
The starting point
Make every piece
feel connected.
A brand shows up in many places: a search, an ad, a card or a website. This project aims to keep its message recognizable across all of them.
The system brings together clear typography, a restrained palette and the Salas diagonal mark. Each application changes format while keeping the same identity.
A gesture that gives direction.
The diagonal acts as a signature: it sits beside the name, introduces headlines and connects the pieces.
Clarity at different scales.
Display for headlines and Text for reading. One family brings together visual presence and legibility.
A recognizable palette.
Charcoal for contrast, ivory for breathing room and coral as an accent. Color helps establish the message hierarchy.
Applied identity
From the desk
to the screen.
Concept mockups showing how the identity would be applied. They are not pieces produced for a client.
From campaign to website
The same message.
A clear next step.
Get attention
A piece with one idea, one message and a destination.
Explain the offer
A page that helps visitors choose the right service.
Start a conversation
An inquiry to define needs and scope.
This project shows design decisions and proposed applications. It does not present campaign results or client testimonials.