VISUAL IDENTITY & BRAND DESIGN
A brand identity
you can put to work.
From your logo to the materials you share every day. We design a visual identity that gives your business a consistent presence across your website, social channels and print materials.
Let’s talk about your brand identity ↗Your brand, across
its everyday formats.
A logo may appear small on a screen, over a photograph or on a printed piece. We design its variations and define color and typography choices so you can use it in those settings.
For a new business, we establish the visual foundation. For an existing brand, we review what works and what could be refined before proposing a change. The scope starts with the materials you actually need.
What we can include
Scope, timing and revisions are agreed in your proposal.
Logo and variations
Logo design and agreed variations for different backgrounds, sizes and layouts. We review its main applications during the project.
Color and typography
A color palette and type selection to keep your materials consistent. We clarify any licenses required for the chosen fonts.
Usage guide
Directions for using the identity elements, with examples defined by the scope. A reference for whoever creates your next materials.
Materials and final files
Agreed applications for social media or print, along with the final files specified in the proposal. We prioritize the materials you need to start using.
Salas Studio’s own project
One signature.
A visual system.
Salas Studio’s identity connects our logo, color and typography across the website and communication pieces.
Explore our own project ↗Studio
How we work
Understand the business and its needs
We discuss what you offer, who you serve and where the brand will appear. We review your current materials and agree on the deliverables.
Develop the identity
We develop the visual direction and its applications. Together, we review the logo, colors and typography through the agreed revision rounds.
Prepare the handover
We organize the approved files and agreed guide so you can use them in your materials and share them with your suppliers.
Before we start
What is the difference between a logo and a visual identity?
The logo identifies the business. A visual identity also defines colors, typography and guidance for using those elements together. We can agree on a logo-focused project or a broader set of deliverables.
Can you work with my current logo?
Yes. We can review it alongside your files and materials. Depending on your needs, the proposal may keep the logo and organize its applications, refine it or develop a new identity.
Which files will I receive?
Formats, variations and materials are specified in the proposal. We define them around your digital and print needs, and clarify which editable files are part of the handover.
Does it include business cards, social graphics or print materials?
We can include the materials we agree on. Quantities, sizes and variations are defined before work begins; printing costs and asset licenses are clarified separately.
How is a visual identity project priced?
It depends on whether we start from scratch or with an existing brand, the applications you need and the revision rounds. Tell us where you will use the identity so we can prepare a specific scope.
Let’s give shape to
your next chapter.
Tell us about your business and where you need to use your brand. If you already have materials, share them so we can work out where to begin.
Let’s talk about your brand identity ↗