DIGITAL ADVERTISING · GOOGLE ADS & META ADS
Digital advertising
with a clear objective.
An offer, an audience and a next step. We prepare campaigns in Google Ads or Meta Ads and connect the ad’s message with the page your prospective customer reaches.
Let’s talk about your campaign ↗From the ad
to the inquiry.
Before preparing ads, we define what you want to promote and the action you want people to take: a call, an inquiry or a visit to a specific page. That objective guides the channel, message and destination.
The campaign also needs a way to review what happens. We agree on the data that will be available, how it will be measured and what review is included in the work. That information helps guide adjustments.
What we can include
Scope, timing and revisions are agreed in your proposal.
Campaign plan
An agreed objective, audience, offer, message and channels. We review the ad destination and the information needed before setting up the campaign.
Creative assets and messaging
Assets and copy for the agreed formats. We shape the ad’s message and call to action to stay consistent with your brand and offer.
Google or Meta setup
Setup of the agreed campaigns in Google Ads or Meta Ads, using the defined structure and settings. We review account access and media spend with you.
Measurement and review
We define what to measure and review the available data. The project scope covers the required setup, review frequency and included adjustments.
Salas Studio’s own project
One concept.
A clear destination.
Our campaign concept connects a message to a page where people can explore the studio and inquire about a project.
An example of creative direction. It does not present results from an active campaign.
Explore our own project ↗Studio
Your business
has something
to say.
way to tell it.salasestudio.com
How we work
Agree on the offer and objective
We review your service, audience and desired action. We define the channel, scope, media spend and information needed to get started.
Prepare the ad and destination
We develop the agreed assets and check that the destination presents the same offer. We set up the campaign and the measurement elements included in the scope.
Review the data
Once the campaign is active, we review the available data at agreed intervals. Changes to messaging, assets or settings are considered within the contracted scope.
Before we start
Should I use Google Ads or Meta Ads?
It depends on your service, audience, objective and available resources. We review those factors and your landing page before recommending a channel. You do not need to start with both platforms.
Is ad spend included in the quote?
Project fees and the media spend paid to the platform are presented separately. We agree on the media budget with you before activating a campaign.
Do I need a landing page?
The destination depends on the action the campaign is designed to encourage. If the ad directs people to your website, we review the existing page. If a new landing page is needed, its design and development are defined as additional deliverables.
What do you need to prepare a campaign?
Business and offer information, brand materials, available images, an ad destination and access to the necessary accounts. We review what is already available and what needs to be prepared before work begins.
How will we know what is working?
We define the actions to measure and check what data the agreed setup can provide. The proposal specifies the included reviews and adjustments. A campaign does not guarantee a particular number of inquiries or sales.
Which service do you
want people to discover?
Share your offer, the audience you want to reach and the destination you have available. We’ll review how to shape them into a campaign with a defined scope.
Let’s talk about your campaign ↗